The Master Guide / 00 Start here
The house rules on one page
The rules that make this Guide's method, for a reader who already works with AI and wants them fast. Each carries its label and links to its home, where the reasons are.
The rules that make this Guide's method, for a reader who already works with AI and wants them fast. Each carries its label and links to its home, where the reasons are.
The client and the job
The client sees six documents; everything else stays internal (decided). The stages and gates → What the client sees, and what stays internal
No production video before the client approves the anchors; voices lock before the anchors presentation (decided). The stages and gates → The stage chain and its order rules
The core of the brief never changes: device, transitions, times of day, on-screen text, language versions and timings (decided). The stages and gates → Writing for the client
A note changes only what it names, and everything else stays as it was (decided). The stages and gates → Handling notes
Every send goes on a new link, and an old link is never overwritten; version numbers count sends (decided). Client presentations → A new link per send; The stages and gates → Approvals and the send log
The client's product is always pristine (decided). Photoreal anchors (Nano Banana Pro) → Products and labels
Tools and money
One tool per job (decided). A new tool joins only through the lean-stack rule (decided); where no proven tool exists for a job, the best available tool may serve it, labelled [best available, not yet validated], until a proven one clears that rule. Tools at a glance → The lean-stack rule and the evidence rule
Higgsfield credits, Suno credits, ElevenLabs credits and dollars are never added together (decided). Planning, budgets and takes → Costs and the estimate
Stills
Nano Banana Pro makes every photoreal still [proven]; Seedream 5.0 Pro makes every still of a stylised film (decided). Stylised films (Seedream 5.0 Pro) → Seedream for stylised films
GPT Image makes transparent cut-outs and graphics with text, every staging map and position image included (decided). Still prompts, storyboard frames and diagrams → GPT Image's two jobs and its version rule
On character sheets, the head stays on the back view (decided). Photoreal anchors (Nano Banana Pro) → Character sheets
A storyboard is never attached to any generation (decided). Video with Seedance → Validate, then pre-flight
No pixel fixes, by you or anyone else: a model edit pass or a new image (decided). Photoreal anchors (Nano Banana Pro) → Edit passes, then a fresh image
A label the viewer must read takes one of the four build routes (decided). Graphics, captions, versions and delivery → Built label moments
Video
References and a written prompt make each shot; a start frame only where the plan names a start-frame case [proven]. Video with Seedance → How a shot is made
The sample batch first: one sample shot per scene, two 480p drafts each, reviewed together; then each remaining shot gets one new take in each batch, and none while its problem is unresolved (decided). Planning, budgets and takes → The generation rhythm
No 1080p finish bought blind (decided). Video with Seedance → Draft and finish
One diagnosed change per retry [official guidance]. Planning, budgets and takes → Fixing a failed take
The motion standard (decided): every shot stunning and dynamic next to the treatment, the anchors and the plan, with camera, acting, body, hair, hands, face, the product's texture and light moving together; each shot distinct in acting and camera, yet fitting the rest. A slow or static camera where the plan wants motion fails, whatever else holds. Video with Seedance → Take selection and review
The set stays fixed while the place stays alive: 2–4 natural background motions outdoors, 0–1 in a quiet room (decided). Video with Seedance → The fixed set and the live place
During speech the camera breathes or pushes very slowly; bigger moves come before or after the line (decided). Speaking shots and lip sync → The camera during speech
Voice, music and sound
Seedance never voices Arabic, crowd murmur included (decided). Video with Seedance → Sound inside the shot
Route 2 is the Arabic default (decided); the route itself is [best available, not yet validated]. Speaking shots and lip sync → Route 2, the Arabic default
Route 1. Option: use it when a close-up hero line needs body and breath to ride the voice [single strong source]. Speaking shots and lip sync → Route 1, for close-up hero lines
A native ear of the exact dialect passes every Arabic line, spoken or sung (decided). Voice and Arabic dialects → The native reviewer
Suno makes all music, hero tracks included (decided). Music → Suno always, hero tracks included
Each on-screen line is placed in its shot's space, with the dry take kept beneath it (decided). Sound design and mix → The placed voice
Finishing
Grain goes on once, one grain per film (decided); gate weave only for film-era looks (decided). The grade and texture → Texture once; The grade and texture → Gate weave, glow and halation
The 25 fps TV version is made by speed-up (decided). Graphics, captions, versions and delivery → 25 fps TV versions by speed-up
Loudness: −23 LUFS for TV and −16 online [official guidance]; −14 for short social ads (decided). Sound design and mix → Loudness: −23 TV, −16 online, −14 short social
Every edited film comes with an editable timeline holding every asset, earlier takes stacked beneath; a rendered-only edit is not acceptable (decided). Editing → The editable timeline
