A new link per send

Each send is frozen on its own link, so every note can be matched to exactly what the client saw.

The rules (decided):

1. One working link per presentation, updated while you review it, and never sent.

2. Each send is frozen on a new page address, which makes a new link, for example treatment-version-3-2026-10-21. Republishing an address overwrites its link, so a sent address is never published again, and an old link keeps exactly what was sent. The one exception is a sent link you yourself choose to update: you know it changes what the client already has, and you note it in the send log.

3. A frozen send carries its own copies of every file (fonts, frames, films). It never points at the working page's files.

4. Before you publish, check your send log: neither the new address nor its link may already be logged as sent.

5. After publishing, open the frozen link once, check that every file renders, then write its row in the send log.

What the send log records, how version numbers count sends (not internal rounds) and how the working link is listed: The stages and gates → Approvals and the send log.

The link first, the PDF as the record [best available, not yet validated]. The link is how the client reads it, on a phone or a big screen. A PDF of the same version goes with it for printing and the client's records. The cover message says so in one plain line. On WhatsApp, the link goes first in its own message, and the PDF follows separately.

Make the PDF from the same page, each page at 1920 × 1080 with its backgrounds printed. Let the fonts finish loading first (steps below).

Check the link preview [best available, not yet validated] before the first send on a project: paste the private link into a chat with yourself and into an email draft. If the preview shows anything internal, change the page title or the page before you send. The page title is 2–4 words naming the brand and the film, the same across sends.

Why: phones carry about two thirds of all web page views in Saudi Arabia and Egypt (StatCounter, September and October 2026: about 69% and 64%). That counts all web traffic, not clients reading decks, but it makes a phone the likely device, and a 1920-pixel PDF page is unreadable on one.

Do it yourself

Make the PDF from the page (Chrome)

1. Give the page a print style that sets each page to 1920 × 1080:

@page { size: 1920px 1080px; margin: 0 }

1. Let the fonts finish loading.

2. In Chrome, Print → Save as PDF, with Background graphics on.

Sources

• Jakob Nielsen and Anna Kaley, NN/g (article); StatCounter for Saudi Arabia and Egypt; Adam Wells (LBB).