What the client sees, and what stays internal

The client sees six documents. Everything else is working material and stays with you.

The six (decided): the Detailed Brief, the concept presentation, the treatment with its storyboard, the anchors presentation, the rough-cut page, and the final film page with its versions.

Internal: the project files, the plan, prompts, the references attached to generations, internal frames, drafts and attempts, the face motion tests and place motion checks, the edit timeline, every check and gate report (the short report that closes each stage), exact sheet values and tool names.

The deny-list: never on a client page [proven], in visible text, alt text, the page title or a file name.

• Tool and model names, unless you decide to show them (when the client asks, for example).

• Working words: "prompt", "seed", "start frame", "end frame", "keyframe", "reference image", "draft" and "attempt". Also "take" with a number, "generation" next to an ID, and "credits" or "cr" next to a figure (the closing credits heading is fine).

• Internal IDs: shot numbers such as S04, generation numbers such as G05, storyboard, frame and keyframe codes, and sheet, product and location codes.

• Plan headings: "AI reference notes", "method", or "generation" as a column.

• File-name tokens: _start, _end, -draft, _attempt, or _take or _v with a digit. "End" inside a word passes (end-card.png). A film on a client page gets a page-safe name, such as brand-title-20s-9x16-arabic-version-1.mp4; delivered masters keep their _v1 names inside the Delivery folder.

Also never on a page, and checked by eye, because a word search can't find them: plan tables, estimates and costs, checks, research notes, the client's own working documents (their notes to you appear only on the "Your notes" page), design-system or swatch pages, A/B/C options, text burned into a picture, and trade terms. Say "approve the edit", not "picture lock"; say "end card" or "closing frame", not "packshot".

Evidence labels never appear on a client page either.

Before every send, search the page for each word on the list with your browser's Find (Cmd+F or Ctrl+F), and read the names of every file the page carries. The search is one line of the pre-send check (see Client presentations → The rhythm check and the pre-send check).

The client's product is always pristine (decided): no wear or signs of use in any still or take (see Photoreal anchors (Nano Banana Pro) → Products and labels).

Sources

• This Guide's own rules.