The Master Guide / 17 Glossary
P to R
Terms from "packshot" to "running assembly".
Terms from "packshot" to "running assembly".
Packshot. The product's hero shot; a working word ("end card" on client pages). Graphics, captions, versions and delivery → Built label moments
Panel line. Face and hair from the close-up panel only, wardrobe and body from the full-body panels (decided). Video with Seedance → The two identity blocks
PCM (pulse-code modulation). Uncompressed digital audio, the sound inside a WAV; the TV and online masters carry it at 24-bit, 48 kHz. Graphics, captions, versions and delivery → Exports and the delivery check
Persona. A saved Suno vocal character, made from the approved guide take, that keeps one voice across a jingle's versions; never made from a commercial recording or a real singer. Music → Sung lyrics and the real singer
Phone band. A small-speaker stand-in, never a real phone: the stems played through a 300 Hz high-pass and an 8 kHz low-pass. Sound design and mix → Checking the mix on small speakers
Place motion check. One internal 480p draft of a candidate place before the anchors presentation. It is the same kind of step as the face motion test: an internal check of one candidate asset, a face or a place, not of a method, made before the client sees it. Photoreal anchors (Nano Banana Pro) → The place motion check
Placed voice. Each on-screen line placed at the picture's distance and room, the dry take muted beneath. Sound design and mix → The placed voice
Plan (shot plan, the plan, your plan). Your internal plan before generating: beats, shots, generations, assets, versions and the estimate. Planning, budgets and takes → Marking the beats
Planned join. A join that hides or matches the cut, only where the treatment asks, with a fallback real cut. Video with Seedance → Joins, endings, extension and the video edit
Plate. (1) A location plate: an approved still of a place, used as a reference (Photoreal anchors (Nano Banana Pro) → Location plates). (2) A speaking plate: a generated video take made for lip sync, such as the sound-off speaking plate or the audio-driven plate (Speaking shots and lip sync → Choosing the route per shot).
Plate-length file. The locked take padded with room tone to the plate's length: Sync-3's audio. Speaking shots and lip sync → Route 2, the Arabic default
Position image. A GPT Image diagram of where an object stands, a path, or a size against a person. Still prompts, storyboard frames and diagrams → Staging maps, position images, scale sketches
POSITIVE LOCKS. Prompt block 18: counts, readable text, continuity, cut points, exclusions, a failure sentence. Video with Seedance → The prompt grammar
POV (point of view). A shot seen through a character's eyes. Video with Seedance → The six start-frame cases
PPM (peak programme meter). An older broadcast meter some delivery houses still ask for; a loudness meter doesn't read it. Sound design and mix → Loudness: −23 TV, −16 online, −14 short social
Pre-flight. The nine free checks before every submit: the first five validate the prompt against itself, the last four (pre-flight) check it against the plan. Video with Seedance → Validate, then pre-flight
Previz (previsualisation). A rough grey version of a move, made before the shot and attached as a video reference when a camera path must be exact. Camera and lens → Exact paths
Pristine. The client's product, always: no wear, fingerprints, dents or signs of use (decided). Photoreal anchors (Nano Banana Pro) → Products and labels
Project files (the three project files). The project file of approved decisions, the decisions log of every ruling, and the status page; read at the start of every working session and updated at the end. The stages and gates → Project files and folders
Prompt blocks. The 18 numbered parts a Seedance prompt is written in. Video with Seedance → The prompt grammar
Prop sheet. A sheet for a hero prop only: handled, passed, carrying a gag or a transition. Photoreal anchors (Nano Banana Pro) → Prop sheets and detail locks
Proposition. One sentence: what the film must make the audience feel, think or do. The idea → The proposition, and the five obvious ideas
ProRes. Apple's family of editing-quality video formats: ProRes 4444 with straight alpha for transparent overlays, ProRes 422 HQ for opaque graphics. Graphics, captions, versions and delivery → Graphics built in code
[proven]. The label for a method two or more respected creators, or established craft practice, show in released work. Start here → Who it is for, and how to read it
Reaction clock. Each planned reaction's type and time: overlapping, half a beat late, instant, or held then late. Performance → The reaction clock
Reaction pair. A scene's key reaction carried by the cut: the face, with one small task and no emotion word, set against the shot of what it sees or hears. Performance → The reaction pair
Recipe (shot recipe). One of the 18 complete Seedance prompts, each for one kind of shot. Music has style formulas instead. Video with Seedance → How to read a recipe
Reference bar. Every picture set beside an award reference on five points before approval. The quality bar → The reference bar
Reverse plate. The place viewed from its opposite side, made for every scene the camera crosses, with each major object's new position spelled out. Photoreal anchors (Nano Banana Pro) → Location plates
Re-voiced read. The voice Seedance returns on a take; no Arabic re-voiced read ships (decided). Speaking shots and lip sync → The re-voiced read
Risk band. Low or high per generation; it sets the expected and ceiling budgets. Planning, budgets and takes → Costs and the estimate
RMS (root mean square). An average level of a signal over time; the noise floor and the stems' null check are read as RMS levels. Sound design and mix → The mix with speech as the anchor
Role line. One line per attached reference: its one job, and what not to take. Video with Seedance → Attaching references
Roll. A one-off defect after the movement works: generate again unchanged. Video with Seedance → The failure table
Room tone. The quiet sound of a space with nobody speaking. Sound design and mix → Three layers and the order of the sound work
Rough cut. The edit the client approves at Stage 06: the chosen music only, labelled "ROUGH CUT — Version N", on a new link per send. Editing → The director's cut and the client's rough cut
Round. One production pass, with its own flat stage folders. The stages and gates → Project files and folders
Route 1. The Arabic speaking-shot option for close-up hero lines: an audio-driven plate, lip-synced to the exact take with Sync-3. Speaking shots and lip sync → Route 1, for close-up hero lines
Route 2. The Arabic default: a speaking plate made with the sound off, lip-synced to the exact take with Sync-3. Speaking shots and lip sync → Route 2, the Arabic default
Running assembly. The working timeline of every reviewed keeper at its plan window, with slugs for the shots not yet made, updated after each batch. Editing → The running assembly after every batch
