The Master Guide / 01 How a production runs · The quality bar
The reference bar
Defect checks find what is wrong. They don't find work that is correct and ordinary. So every picture is set beside an award reference before anyone approves it.
Defect checks find what is wrong. They don't find work that is correct and ordinary. So every picture is set beside an award reference before anyone approves it.
The reference bar [best available, not yet validated]: this Guide's own method, its points taken from the craft juries' criteria.
When: before you approve any frame, sheet, plate (an approved still of a place) or take, and before you show one to anyone. If a team member made it, they run the bar first. In a sample batch, every sample passes the bar before the batch review.
The steps [best available, not yet validated]:
Choose the reference the stage already holds: the treatment's department references for frames and sheets, the plan's reference for each scene, the reference clip's stills for a take. If a layer has none, take the nearest film from References → Award exemplars per genre and log it. Human-made award work only, never AI-made (see References → What counts).
Lay them side by side at the same height: stills against stills; a take as frames every 0.5 s against the reference's contact sheet.
Score each point "as strong" or "weaker: {what exactly}":
Point | Stills (frames, sheets, plates) | Takes |
1. Depth | Foreground, midground and background read as separate layers | A foreground layer moves against the background. On a truck, arc or crane the named foreground element passes, and the background never slides as one flat card |
2. Light | One shaped, motivated source; fall-off and shadow have a direction | The light changes with the move or the action, from a named source. The scene's first shot shows or places its key, and the key moves believably through an arc. A speaking mouth and a label stay lit |
3. Colour | The named palette held; the hero or brand colour leads where the film needs it | The same, through the move and across cuts |
4. Surface | Real wear, skin and material, with nothing averaged or showroom-clean. Skin, fabric, glass and metal each answer the light differently | Texture holds in motion, and nothing smooths or melts. None of the "too perfect" tells shows (see Making it feel real → The "too perfect" tells) |
5. Specific choice | One gesture, prop or detail only this film has. None of the usual AI defaults shows unless the treatment chose it (see Making it feel real → The usual AI defaults to avoid) | The move has a cause and lands. The acting beats land in their windows, and the ending fits the planned cut |
6. Performance (takes where a face reads) | — | The size fits the frame, and the listener listens. Each reaction lands on its planned timing. Behaviour, never an announced emotion, and comedy played straight |
Sheets are flat by design: score them on colour, surface and specific choice only, against the wardrobe and casting references.
Decide:
Weaker on two or more of points 1–5: remake it before it is shown, with one named fix per losing point, inside the asset's or the shot's budget and under the normal retry and stop rules (see Planning, budgets and takes → The stop rules).
Weaker on one: show it, with that point named.
A remake that loses on the same point twice stops there: judge it yourself, with the comparison beside it. It never goes round a third time.
Point 6 [best available, not yet validated] is noted for your own judgement and never sends a take back on its own.
Note the result in one line: {asset} beside {reference}: depth as strong · light weaker (flat, no fall-off) · colour as strong · surface as strong · specific weaker (centred, generic table) → remade with {fixes}.
Your eye stays final. The bar only stops ordinary work from reaching you first.
Sources
The craft juries' criteria: Cannes Lions Film Craft, Dubai Lynx Film Craft and D&AD, which judge execution first.
