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The Master Guide / 15 Genres · Styles and formats
UGC and selfie
User-style footage that has to feel filmed by the person in it. Its capture is written as the character's own phone (see Light and look → The capture in the look line).
User-style footage that has to feel filmed by the person in it. Its capture is written as the character's own phone (see Light and look → The capture in the look line).
Seedance levers:
the phone is never visible;
one move per cut;
the first word within 0.4 s;
concrete presenter energy (see Performance → Clamps, restraint, energy for presenters);
several looks written as stages with hard cuts between them (see Video with Seedance → 15. UGC multi-look).
Biggest risk: a wooden presenter.
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