Short ad formats

The short commercial formats that sell the product directly.

Seedance levers:

• unboxing: an acting task for the person, and no other brand in frame (see Video with Seedance → 16. Unboxing);

• hyper-motion: each element written cause before effect (see Video with Seedance → 17. Hyper-motion product);

• the ad begins and ends on the product, always pristine (decided).

Biggest risk: a catalogue feel.