15. UGC multi-look

When to use it: a creator-style ad on a phone, showing several results of one product as stages joined by hard cuts. Here, a young creator tries three hairstyles with one Lumaro styler, an invented brand.

Methods:

• the capture is her own phone, written in STYLE as visible results, and the phone is never visible [proven] (see Light and look → The capture in the look line);

• each hairstyle is its own state sheet, scoped to its own shot;

• her voiceover is recorded and laid in the edit;

• the hero colour leads. Option: use it when the plan names it for a product or brand film [single strong source]. Used here because the styler's sage body is the brand's colour.

Shared rules: the rules every recipe keeps, and the notes on ad-format recipes: Video with Seedance → How to read a recipe.

References: 1 the creator's sheet; 2 her identity close-up; 3 her sleek-hair state sheet; 4 her waves state sheet; 5 her high-bun state sheet; 6 the client's photo of the styler; 7 the bedroom's morning master plate.

Settings: omni-reference · 15 s · 9:16 · audio on (sound effects only).

Cost: 480p draft 45 cr (15 s × 3 cr) · 1080p finish 240 cr (15 s × 16 cr).

Budget: high risk (a readable face, three hair states, the product in hand): 930 cr expected (15 s × 62), 1,845 cr ceiling (15 s × 123).

What to change, what to keep: Template B (Video with Seedance → Templates A, B and D).

Yours to rewrite:

• the product;

• the number of results and their shots;

• which shot each state sheet serves;

• the capture's visible results, for your phone;

• the KEEP CONSISTENT items.

Keep word for word: the shared wording (Video with Seedance → How to read a recipe), plus:

• each state sheet's scoping ("for shot 2 alone; hair only", with its own shot);

• the frame of the capture line ("The capture is … written as what it shows" and "This capture holds for every shot");

• "the phone is never seen";

• "No other product or brand in frame".

SCENE CONTEXT: A weekday morning in her bedroom. A young creator films herself at arm's length, trying three hairstyles with one styler; the ad opens and closes on the styler.
ACTIVE REFERENCES: @image1 is THE CREATOR: a woman in her early twenties, small, a round face, a loose white tee, the styler in her right hand whenever it is in frame. This sheet gives identity and wardrobe and nothing else: the face and hair come from the close-up panel alone, the wardrobe and body from the full-body panels alone; the front panel's cropped head is never repeated; leave out its grey ground, layout and flat light. Match it exactly. @image2 is THE CREATOR'S FACE: the identity close-up, used for the face alone. @image3 is LOOK ONE, sleek straight hair, for shot 2 alone; hair only. @image4 is LOOK TWO, loose waves, for shot 3 alone; hair only. @image5 is LOOK THREE, a high bun, for shot 4 alone; hair only. @image6 is THE STYLER: the client's photo; its exact shape, the matte sage body and the rose-gold barrel; where these words and the picture differ, follow the picture; it is not a start frame. @image7 is THE BEDROOM: the unmade bed, the window and the clothes rail, as architecture and light only; it does not decide where the camera stands.
LOCATION MAP: Behind her, the unmade bed on frame left and the window on frame right; a clothes rail at the back. Live motion (a quiet room: one): the curtain lifts in a light breeze.
FIRST FRAME AND BLOCKING (in motion from frame one): THE STYLER is already swinging up into a close-up in her right hand, the barrel turning toward the lens.
FORMAT MODE: Exactly five shots and four cuts, timed below. The clip cuts at these points and nowhere else. Real time.
OPTICS: Each shot sets its own field of view below; inside a shot the lens holds steady.
Shot 1 (0.0–2.0 s) — PRODUCT CLOSE-UP, 63° diagonal: CAMERA the phone's camera at arm's length, one quick push of 20 cm toward the styler, travelling. She turns it once to show the barrel. Hands: THE STYLER in her right hand. HARD CUT.
Shot 2 (2.0–5.5 s) — SELFIE MEDIUM CLOSE-UP, 84° diagonal: CAMERA at arm's length above her eyeline, swaying a little in her hand as she moves. LOOK ONE: she flicks the sleek hair over her shoulder and tilts her head to check it. BACKGROUND: the bed and the window. HARD CUT.
Shot 3 (5.5–9.0 s) — SELFIE MEDIUM, 84° diagonal: CAMERA at arm's length, one step back from her as she spins once on the spot. LOOK TWO: the waves swing out and settle a beat after her head. BACKGROUND: the clothes rail. HARD CUT.
Shot 4 (9.0–12.5 s) — SELFIE MEDIUM CLOSE-UP, 84° diagonal: CAMERA at arm's length, a slow 10° tilt down and back. LOOK THREE: she pats the bun, turns to show its side and raises her eyebrows at the lens. BACKGROUND: the window. HARD CUT.
Shot 5 (12.5–15.0 s) — PRODUCT CLOSE-UP, 63° diagonal: CAMERA at arm's length, one slow push of 15 cm as she holds THE STYLER beside her cheek, its label side to the lens, her bun soft on frame left. The cut comes after the beat.
PERFORMANCE — THE CREATOR: She wants her followers to believe it took two minutes; quick, concrete energy: fast checks of herself on the screen, one big satisfied nod in shot 4, never a grin held for the lens. Her mouth stays closed or shapes no words; she does not speak.
TEXTURE: Rumpled cotton bedding; a hair tie on her wrist; one eyeliner wing a little smudged; THE STYLER itself spotless, with no scratch, mark or sign of use; the frame sits off-centre, and the rail falls into shade.
LIGHTING: Soft 5600 K window light from frame right in every shot; the room a stop darker behind her. This setup holds in every shot. No surface lights itself.
AUDIO: Sound effects only. A quiet morning room; 0.4 s the styler's soft click on; 5.6 s a swish of hair; 9.2 s a hairpin pushed in; 12.6 s the click off. No music and no voices. Nothing rises, swooshes, stings or fades at the opening, at a cut, or as the clip closes. No subtitles and no on-screen text.
STYLE: The capture is her own phone at arm's length, written as what it shows: crisp, with little motion blur; the phone's quick autofocus settling on her face; the exposure lifting slightly as she turns away from the window; a wide phone lens pulling her face slightly out of shape toward the edges; a fine digital speckle in the dark areas; natural daylight colour, gentle contrast, real skin. This capture holds for every shot; light seen only where it lands, as highlights and reflections on real surfaces.
POSITIVE LOCKS: Exactly five shots and four cuts. Exactly one person and one styler; the phone is never seen. One hair look per shot, in the order sleek, waves, bun. The sage body is the richest colour in shots 1 and 5. KEEP CONSISTENT: 1. The same white tee in every shot. 2. The same bedroom. 3. The styler only in her right hand. 4. No other product or brand in frame. 5. No mirror. 6. Daylight from frame right. 7. She does not speak. 8. Her face matches @image2 in every look.

Check the take

Count five shots and four cuts, and check that each hairstyle appears only in its own shot, in order. On the finish, set her face beside the close-up in every hairstyle, and check the styler at full size: its shape, its colour, no marks.

Common failure and fix: a wooden presenter. Give her concrete, quick energy with physical tasks, as here, never a held grin. If a hairstyle appears in the wrong shot, make sure each state sheet's role line names its one shot.

Sources

• @adilinthewildtempo, "High-performing ads: 6 formats": UGC stages, the hero colour named as the strongest colour.

• Higgsfield's ANERNEQ: texture and the frame that avoids a rendered look.