The Master Guide / 04 The treatment and presentations · Writing the treatment
The department sheets
What each sheet fixes, and what its client page shows.
What each sheet fixes, and what its client page shows.
Casting and performance
The sheet fixes, per character:
name, role in one line, age within five years, origin and region;
height in cm and scale against the others and the set, build, face and skin, hair;
the type, as a role with a local reference point, never a real person's name;
what they must not look like;
for each speaking character, an internal one-line voice description.
Per scene: register, energy, signature gesture, the reaction, the turn (start state → end state), delivery.
Throughout: performance as visible behaviour ("his eyes slide to the screen"), never inner states. Progressive states as separate named states, with their scenes. Background people as exact counts. The casting additions (Writing the treatment → Casting the faces).
The client page shows: each character on your frame, with two lines on who they are and how they behave.
Wardrobe and styling
The sheet fixes, per wardrobe look:
its name, and the scenes it appears in;
every garment top to toe: cut, fabric, fit, where it ends, colour name and hex, pattern, condition;
one wear sign that fits the person, such as a stretched collar or a shine on the trouser knee; "brand-new" is written as a choice [proven];
footwear, and accessories or "none";
traditional dress, written precisely; hair and make-up.
Across the wardrobe looks: "never removed" items. Palettes that don't overlap for characters who share a scene. A change of clothes is a new wardrobe look. The comic detail, named.
The client page shows: each wardrobe look on your frame, with one line on what it says about the character.
Production design, locations, props
The sheet fixes, per place:
name, city and district, period, time of day, weather, class signals;
the layout as the camera sees it, with one landmark object that fixes it;
materials and wear, with use traces where hands and feet go [proven], and colours;
the 5–10 hero objects, with counts, and the practical lights;
mirrors, avoided unless the story needs them;
every sign letter for letter, or "signs blank";
the things this place must never show.
Per prop: its description, its size in cm against a hand, the count, who handles it and with which hand, and its states.
The client page shows: each place on your frame under its scene's light, with two lines on why this place.
Product
The sheet fixes:
the exact variant, its size in cm and against a hand, its material and finish;
colours from the brand book, label text letter for letter in every language, and the logo side;
the closure and how it opens, the features it lacks (stated positively) and the face toward camera;
always pristine: no wear, dents, smudges or signs of use (decided);
exactly how many per shot, with the grip and the hand;
states in order (the cap comes off before the contents appear), and texture and behaviour in use;
one interaction per moment;
every moment where the label must be read, marked as a built moment;
the end card.
The client's photos and artwork are the reference the product is checked against.
The client page shows: the product on your frames in its hero moments, and the end card.
Typography, graphics, effects
The sheet fixes:
every on-screen line, letter for letter in each language, with its scene and timing;
fonts and weights from the brand book, and colour;
placement inside each format's safe areas, and the Arabic and English layout;
how text enters and leaves;
legal lines;
graphics shots and overlays; which effects are made in the shot and which are added later.
The client page shows: the end card and one or two text moments, set live in the real fonts.
Style and rendering (non-photoreal films only)
The sheet fixes:
the medium and the style owner frame;
construction in observable terms: outline, shading steps, shadow colour, how faces and hands are drawn, proportion, texture, depth;
motion feel and the style's light logic;
which brand elements stay photographic or exact (see Stylised films (Seedream 5.0 Pro) → The style anchor).
The client page shows: the style owner frame full-bleed, with three plain lines on the style.
The camera, the light and colour, the sound, and the edit each have their own topic in this section, starting with Writing the treatment → The camera sheet. How skin, make-up and wear are judged in the finished frames is in Making it feel real → Skin, make-up and wear with a history.
Sources
Wear signs and use traces: PJ Accetturo on Mork (newsletter); Higgsfield's realism guide.
