One sip. One switch. A quiet transformation for every kind of morning.

This dynamic, mood-driven commercial for Lipton Extra Strong tea focuses on the transformative power of the morning cup. Whether it’s a groggy commuter, a tired parent, or a sluggish student, each character undergoes a subtle but vivid shift once the tea hits.

Through expressive performances and bold contrast lighting, the film conveys how Lipton Extra Strong doesn’t just wake you up—it realigns your day.

The visual rhythm builds gradually with rising music and increasing brightness, symbolizing both clarity and energy. Strong in flavor, strong in effect—this is not just tea. It’s a reset.