From Tokyo to São Paulo, one global rhythm connects us all: the future of work.

Commissioned for the Global Labor Market Conference (GLMC) in Riyadh, this 90-second hero film is a cinematic mosaic exploring the evolving world of labor. Shot across cultures and industries, the film follows six characters navigating their work lives—from the high-rises of Tokyo and the cafés of Amsterdam to the factory floors of Riyadh and football pitches in São Paulo.

Through fluid transitions and a unifying voiceover, the film explores identity, ambition, and technology—highlighting both diversity and shared human drive.

Produced in just over a week, this high-impact commercial reflects the speed, vision, and collaboration driving the future of work itself.