A stop-motion surprise ride—when delivery meets deals during Egypt’s biggest shopping moment.

This fast-paced, photo-driven commercial captures the excitement of Black Friday through a playful stop-motion visual technique. Created for a cross-promotion between ride-hailing giant Careem and e-commerce platform Jumia, the campaign uses humor, energy, and handcrafted transitions to show how discounts move—fast.

Using only still photographs, the spot recreates motion scenes with clever cuts and visual sequencing, adding a lighthearted tone to a tech-driven message. It’s Black Friday, reimagined as a ride worth remembering.