The Master Guide / 15 Genres · Styles and formats

Motion-graphics-led

The motion is the edit: a virtual camera moving through graphic space, with live action and graphics triggering each other.

Performance: usually none. When live action appears, movement in it triggers movement in the graphics, and the other way round.
Camera: a virtual camera through graphic space. Elements and windows interact, so separate assets read as one.
Design rules: one design system, broken on purpose. Option: use it when the plan names it for this film [single strong source]. Build one design system, then break it deliberately and refine it, with disciplines mixed on purpose (live action, 3D, 2D, cel, kinetic type) under one rule set. Define shape language, easing, entries and exits, and palette once.
Typography: kinetic type is a lead element, not a caption.
Product hero: the product's interface or object animated as the hero, woven into the story.
Edit and sound: fast and bold, a run through the product's own workflow. Give it dedicated sound design, and time the graphics to the measured beats of the chosen track, laid against the animatic first.
Confidence: medium for the craft.

Seedance levers:

graphics built in code (see Graphics, captions, versions and delivery → Graphics built in code);
generated shots that end on clean space for the graphics;
cuts on measured beats;
cut-outs from GPT Image (see Still prompts, storyboard frames and diagrams → Transparent cut-outs).

Biggest risk: generated text.

Watch for in your takes: generated text anywhere, layers landing off the beat, and generated shots with no clean space for the graphics.