Lines at native quality

A line that sounds translated spoils the best idea in the room.

The dialect rules, including who signs off each dialect, live in The brief and research → Dialect rules; follow them in full. At concept stage:

1. Confirm the language table from the brief (market, dialect, sub-dialect, who signs off) before you write a line, and set each character's register.

2. Write, read aloud, check leakage and time every line inside its scene's seconds, with room for the reaction, as the dialect rules say.

3. Sign-off comes before the send (decided): every line is accepted by the right checker for its dialect, and a line still waiting for its native reviewer never reaches the client, so the concept waits for it.

4. Lines approved with the concept are refined later only without changing their meaning.

How the native reviewer works: Voice and Arabic dialects → The native reviewer.

Sources

• The dialect research is credited in The brief and research → Dialect rules.